Two days ago I added structured data markup to a new page on my lifestyle blog Love Life Be Fit. It’s the new site I’ve been growing over the summer and I’m pleased it’s picking up a little web traffic already from Google. Somewhere between 5-10 clicks a day. Not bad at all for a new site that’s only 3 months old.
This morning I checked my Google Search Console, something I do most mornings. I was in for a surprise. My impressions had shot up. In one day they’d increased from 431 to 1444 – a increase of 335%.
Wow. It was all down to one web page going from zero to 938 impressions overnight! What had I done differently? I’d added a Yoast Structured Data Block.
How Did My Impressions Increase?
Before we get into how you can use structured data markup on your own blog, I just want to show you the results on my site.
This is the jump in my impressions:
It’s a new site – just three months since I started growing the blog. I’m not expecting much love yet from Google. I certainly didn’t expect this jump.
The jump in impressions all came from the new page I’d just added:
Now you could argue I’d just picked a popular topic. But I was already writing about some huge topics such as hiking, running, yoga, weight loss. I have a new skyscraper post Hiking for Beginners, over 4000 words long that’s barely made an impression on Google.
In my view adding structured data markup has made a big difference.
What Is Structured Data Markup?
Structured data is code added to your web page for the benefit of search engines. It gives search engines such as Google more insight into what your words are about.
All website themes will have some rich data built into their pages such as page author, description. You can test your own pages using the Google Structured Data Testing Tool.
Why Add Structured Data?
Google will use structured data for search engine results. In my case I added a frequently asked questions block to the end of one of my posts.
Google shows this block in search engine results making my listing really stand out:
How amazing is that! Plus it was so easy to do…
Add Structured Data Markup Using Yoast
Yoast is an essential plugin for SEO. If you’re not using it I have to ask why not. It’s free. There is a premium version but I just using the free version on my lifestyle blog.
Yoast has two Gutenberg Blocks for structured data markup. To use them just search for a block in your Gutenberg editor:
Select Yoast Structured Data Blocks:
There are a few errors with the “How-to” list but the FAQ works like a dream. I used the FAQ version in the post on my lifestyle blog. Here’s an example for this post:
Frequently Asked Questions:
Structured data is code added to a web page to aid search engines. It gives search engines greater insight into the purpose of data on a page. For example it can help identify Questions and Answers, Recipes, Authors. You can find a full list on Schema.org
Structured data can make your posts more visible in search engines. For example Google will pull rich snippets from your page to include in their listings.
One easy way is to use the Yoast Structured Data Blocks. You can create FAQ’s quickly and easily within your Gutenberg Editor.
Creating this list took just a few minutes
How To Add Structured Data Using Yoast Structured Data Blocks.
Open the post you want to edit.
Search for a new block in your Gutenberg Editor
Select Yoast Structured Data Blocks
It’s near the bottom of the list
Choose the type of Yoast Structured Data Block You want to add.
Enter Your Question And Answer
Click “Add Question” to add another
Make Sure Your Work Has Saved And Check Your Markup Using The Google Structured Data Testing Tool
Check for any errors just to make sure you’ve completed all the steps correctly.
The easiest way to add structured data to your site and make it pop in Google search results is to add an FAQ block using the new Yoast Structured Data Blocks.
That’s all there is to it! Try this out on you site and give me some feedback!