Flicking through social media you can be excused for thinking you need to be a young bronzed traveller or a mother with young children to start a blog. Is it crazy to think you can start a blog at 50?
Millennials seem to dominate the blogging landscape and have fully embraced the work from anywhere lifestyle. Yet that doesn’t mean there isn’t space for other generations. Blogging is a good way to make money if you’re starting over at 50.
Blogging is tribal. It’s about readers seeking out bloggers with shared values and outlooks. At fifty plus there’s still one big tribe out there waiting to hear from you…
Start A Blog At 50 Plus
Think about the mechanics of starting a blog, finding hosting, choosing a domain name and topic, designing your blog. There is nothing about the process that’s age related. You just need to be willing to learn something new.
It can be daunting creating your public persona. There’s that feeling of acceptance as you post your hero image, wrinkles and all. After spending the last 10 years avoiding mirrors, I now get to see my picture everywhere as I edit my blog.
But it’s okay. This is me. I’m not a young millennial. That doesn’t mean I haven’t got anything to say. Advice to give, valid opinions. Take it or leave it, I still have a voice. And so do you.
Quit The Nine To Five
When I closed my last business three years ago I dallied with the job market. It’s tough starting over at 50 with no money. It was a shock to my fragile self ego that I didn’t waltz straight into a well paid job. Somehow my age seemed to matter. Instead I scuttled back to the safety of self-employment.
You see the best bit about being your own boss is job security. No-one will ever question your age. With over a million older workers locked out of the job market here in the UK, ageism is a reality. In the US, the land of opportunity, the situation is just as bleak. In the current climate that’s not going to get any better.
Now I may creak a bit first thing in the morning and my running pace is so much slower. But old! Really? It’s not something you even think about when you’re running your own business.
Quitting the nine to five overnight isn’t something I advocate. But starting a blog does give you options. Blogging about your field provides proof that you’re still current, web savvy and keeping up with technology. Plus that $500 side income can become your passport to freedom.
Finding Your Voice
When you start a blog at 50 plus you need to find your voice. Looking for inspiration from thirty something bloggers with perfect lifestyles isn’t going to help.
That doesn’t mean at fifty plus you can’t be glamorous, entertaining, or inspiring, But it’s about being true to yourself. Sticking to the real you instead of being something you’re not.
Your readers will be looking for honesty and authenticity. Most people read blogs to find answers to their questions, get product reviews, how-to tips and advice for everything from DIY to the best hair dye to cover greys.
At 50 plus you have experience and know-how. You also have a unique insight into life for your age group that’s completely missed by millennials. If I read another post by a thirty-something suggesting exercise for the over 50’s means waving your arms in the air, or doing chair yoga I’m going to scream. Just because we’re over 50 doesn’t mean we’re nearly dead!
These two blogs by women of a certain age find the fun in life and are killing it in their niche:
Fab after Fifty blogs about everything related to the fifty plus woman, style, fashion, relationships and career.
Alternative Ageing follows the life of the incredibly inspiring Suzi Grant, a very young 70 year old who’s still passionate about fashion.
For Donna blogging marks some big changes in her life, celebrating her weight loss journey and a passion for her life renewed.
Yet don’t get the idea it’s just women blogging at 50 plus. Over Fifty and Fit is a very successful blog by Dane Findley that doesn’t take any prisoners!
Dane has 250,000 followers on Pinterest. Proof that the 50+ age group is looking for blog content. I always love it when he shares pins from my Love Life Be Fit blog!
Conclusion – Start A Blog At 50 Plus – What Are You Waiting For!
In the words of Yoko Ono:
Some people are old at 18 and some people are young at 90…
Time is a concept that humans created.
Starting a blog is an opportunity at any age and the fifty plus age group is making it’s mark on the blogging world. Fortunately you’re never to old to have a voice.
It’s a time of change for many, becoming a midlifer and change is a terrific reason to start a blog.