Starting out it’s far better to focus on one or two social media platforms. If you spread yourself thinly across several platforms you’ll end up failing to find traction.
This may sound like a contradiction but I do recommend you sign up for all the platforms you can think of using your new blog name (or something similar, for example my Twitter handle is HatchSimply).
Because you may want to use these platforms in the future so it’s best to
mark your territory now.
Which Social Media Platform?
Which platform you use will depend on where your customers hang out. Thinking about the type of customer you want to attract will help.
Answer these questions:
- Is you blog aimed at businesses or consumers?
- What’s the age profile?
- Are your customers typically male or female?
Your answers will help you choose a platform. Better still take a look at successful blogs in your niche and find out where they generate their traffic.
My focus is on Pinterest. Pinterest is a baby in terms of Monthly Active Users (MAU’s), but it’s a super engaged community of pinners actively searching for new things. Just because it works for me doesn’t mean it’s the right choice for your blog.
Choose Your Social Media Platform
Here’s my run down of the top platforms to help your choose your focus:
It’s impossible to ignore the social media power of FaceBook. Despite all the recent negative publicity, they still have 2.23 Billion MAU’s. That’s a lot of people.
Approximately 80% of adults in the US and UK have a FaceBook account. I suggest you need a FaceBook presence even if it’s not a target platform for driving visitors.
My last business used FaceBook extensively with 10,000+ followers. Despite the high numbers of followers it was a frustrating experience.
FaceBook frequently deleted followers who’d been inactive on my business page and with the new FaceBook algorithm, it became increasingly difficult to engage viewers in posts without spending money on adverts.
This is the best post I’ve seen about succeeding with the new Facebook algorithm. Succeeding on FaceBook is about creating engagement and FaceBook Groups is a way of building conversations and providing space where your followers can collaborate.
You don’t need to create your own FaceBook Group. Joining and engaging in existing groups on FaceBook can help drive traffic to your new site. Search for groups in your niche by entering your subject in the FaceBook search bar and selecting Groups.
These are some of the social media groups that popped up when I searched for Mountain Biking:
Not all are relevant. I can ignore the buy and sell groups, but the We Ride Mountain Bikes with it’s 20K members and 10+ posts a day looks interesting.
WARNING: Before you sign up for a group and start publicising your blog, there is an etiquette you need to follow.
- Request membership.
- Agree to the group rules.
The group rules will normally ban self-publicity. This means you need to be subtle. Get to know the group. Provide helpful comments.
Then, and only then, link to helpful posts on your own blog. Be very careful to avoid anything that can be seen as direct selling. The plan is to become an influencer.
YouTube has 1.9 Billion MAU’s. It’s used by around 75% of the adult population in the US and UK. YouTube is owned by Google and consequently, Google loves YouTube.
Embedding your YouTube videos into your blog is a great way of boosting your SEO ranking.
In terms of driving visitors to your blog, YouTube can be less useful as a source of social media traffic. It’s hard to get viewers to leave YouTube and click through to your blog.
Starting a YouTube channel should be on your to-do-list but it won’t have an immediate effect on visitor numbers to your blog.
Instagram has 1 Billion MAU’s, predominantly in the age group 18 – 35. Slightly more users are women.
Instagram has a highly engaged social media audience compared with FaceBook. It’s a visual platform. If you’re not producing unique attractive images, I doubt it will work for your blog.
There are bloggers who’ve had huge success on Instagram. There are also bloggers who’ve found it a tough platform to crack. This post will help you get started.
Before launching in and using Instagram take a look at other Instagramers in your niche.
Does it look as if they’re having success with the platform? What could you do differently or better?
Tumblr has 642 Million MUV’s. Almost 40% of them are under 25. If your target audience is young adults, Tumblr should be on your radar.
It’s a very visual medium but it’s also used as a mini blog with
longer posts. If you’re new to Tumblr and think it will match your audience, this is a good starter guide.
I’ve been putting very little effort into my Twitter account using
Buffer to schedule posts. So it was quite a surprise to open up my social media account recently and see a tonne of mentions.
I haven’t gained many followers but it does explain the unexpected traffic peaks to my blog.
Twitter has 335 Million MAU’s. The platform has a high under 30 following, both male and female.
It’s used for both Business to Business (B2B) and Business to Consumer (B2C) marketing. Cracking the Twitter code takes frequent engaging
Linkedin has 294 Million MAU’s. It’s the preferred social media platform for professionals and business. It’s used to build authority in a particular sector and can be a good way of building trust in your brand.
If it fits your target audience, find out more about growing your Linkedin profile here.
At 250 Million MAU’s, Pinterest has only a tenth of the social media users enjoyed by FaceBook. Yet, bigger isn’t always better.
Pinterest users are predominantly female and represent all adult age groups. It’s become a huge community for Mom Bloggers and Etsy Creators.
Pinterest is basically a search engine and users are actively searching for ideas, products and solutions to their problems. This can make Pinterest an excellent source of traffic.
An extra plus is that Pinterest is often overlooked by competitors. It’s also a growing platform , especially outside the US.
A downside to using Pinterest is that as a relatively new, rapidly changing
platform the goalposts keep changing. Tips and advice from Pinterest experts can quickly become outdated.
Conclusion – Pick The Right Social Media Platform For Your Tiny Business
There’s no point choosing a social media platform just because everyone else is using it successfully.
The platform has to be a good match for your audience. Find out where your customers are hanging out: that will be the right social media platform for you.