SEO for bloggers seems like a dirty word when you first start blogging. It’s a term that’s hard to miss but in case you’ve never heard of SEO, it stands for Search Engine Optimisation. In other words, increasing your web traffic by getting your blog ranked on Google.
The problem with SEO is that when you’re a beginner blogger, it sucks big time. It feels as if you’re putting in a ton of effort and getting zero results.
Why? Because Google has a deep distrust of new blogs and websites. You have to dance with Google before it starts to love you…
Why Google Doesn’t Like Beginner Blogs
It’s nothing personal. Let’s face it, Google isn’t a human being. These days it’s a complicated algorithm. It may be getting better at recognizing great content, but it’s still far from being perfect.
Google is a long way off being able to tell the difference between a dry boring post and an entertaining and engaging piece of writing.
Instead Google relies heavily on external indicators such as how many people are linking to your posts from their own blogs or websites.
These are called backlinks and Google loves them. The more quality backlinks you acquire from avid fans of your blog, the greater your domain authority.
The greater your domain authority, the easier it is to rank posts highly on Google.
But starting out your domain authority is pretty much at zero.
If SEO For Bloggers Is So Hard, Why Can’t I Just Ignore It?
Good question. Let’s think about it. You could use Social Media to drive all traffic to your blog or website. But how reliable is social media?
Social media gives you quicker results but you still spend time and effort building up your following. All that time, then the platform changes it’s rules overnight and poof! Your traffic can disappear instantly.
You don’t believe me?
I once lost 3000 FaceBook followers just because FaceBook decided my followers were no longer engaged. A few months earlier, FaceBook decided to stop sharing my posts with all my page followers unless I paid for promotion.
It’s a wild guess, but the followers that FaceBook wiped off my list just weren’t getting my posts. They couldn’t engage if they never saw my content!
Go ahead and use social media but using it to generate all your traffic is a huge risk. The saying about “eggs in one basket” is worth heeding.
With my last business in the outdoor sector, the majority of my traffic came from Google, free organic traffic. If you’re serious about blogging, get up to speed with the basics of SEO.
How Do I Learn SEO For Bloggers?
One of the top authorities at the moment on SEO is Neil Patel. He also provides a free tool Ubersuggest that will help you investigate the keywords to use on your blog.
Neil has so many brilliant suggestions but it can be a little bit overwhelming when you’re starting your first blog. As an alternative, I’ve included the key SEO steps you need to take in my Hatch A Blog Ebook.
Simple SEO techniques that will make sure your new blog is search engine friendly and ready to be ranked by Google. Good habits that you can adopt from Day 1 without taking up too much of your time.
So you have no excuses…
By all means use social media to grow your blog traffic. Just don’t rely on it – at least not completely. Get up to speed with SEO for bloggers. You’ll thank me later.
Learn a bit, spend a bit of extra time applying best practice SEO and one day Google will love you too.