There’s an article going the rounds, dripping with contempt for Mom Bloggers. It’s a curious piece, writing about the sham of making money from blogging on a site that makes money from blogging.
The cruelty of the article lies in it’s cheap shot at women trying to make some money from home. I’m sure some of the Mom Bloggers on the receiving end of this scathing attack are feeling a little low this Easter weekend.
I’m here to defend you…
The Article About Mom Bloggers
I’m not going to give this article a direct link, it doesn’t deserve one. I know this post will have you itching to read it and I was in two minds about writing this defence.
It’s on BuzzFeed, the click bait news site that covers worthy topics such as “I bet you don’t know the names of 99% of Marvel characters”.
Just search for Stay-At-Home Moms and you’ll find it. The writer is Kathryn Jezer-Morton and it looks like its her first (and hopefully last) post.
Her byline is curious. Jezer-Morton is a “writer and PhD researcher on mompreneurship” according to twitter. Dig deeper and you’ll find she’s “researching the transition that mommy-blogs have undergone since 2012, from confessional texts to monetized personal brand platforms”.
Surprisingly for someone so critical of Mom Blogs, Jezer-Morton used to own one: youremomdotcom.com. Just don’t try and open it unless you want to an unpleasant shock – you have been warned. (Possibly if she’d taken one of the blogging courses she’s so quick to condemn, she’d have ended up with a better domain name).
Takeaways From the Mom Blog Hater
It’s easy to skim through the article and think it’s a valid opinion. To look at Mom Blogs through Jezer-Morton’s eyes and cringe slightly at printables and pregnancy posts.
But the inaccuracies in her writing need calling out. The idea that most Mom Blogs make money selling courses about blogging,in some perversion of an MLM (pyramid) scheme, is just plain wrong.
Lucie’s List is 100% a Mom Blog. The site has 430,000 subscribers! Amazing but it’s an incredible site, packed full of useful advice for new Mom’s. It’s strange that Jezer-Morton over-looked Lucie’s List when writing her article.
Just like the Instagram influencers Jezer-Morton seems to revere, Lucie’s List makes money from affiliate marketing. And why not? Since when did you need to be cool to make money?
Isn’t that the wonderful opportunity of the internet? That there’s room for everyone? Lovers of home baked cookies, Mom’s worried about their children and fans of printable planners should all have somewhere to hang out.
No one person gets to choose what’s popular and what’s not.
Advice For Mom Bloggers
Ignore the haters. Not everyone’s going to love your blog and that doesn’t matter. If you’re a work-at-home mom blogger it’s a good guess that your blog’s going to appeal to other mom’s. Write for your audience and your audience only.
Try and make your blog unique. Find your own voice and write about topics in your own words. I know it’s easy to get drawn into writing “me too” posts, just try and find your own angle.
Blogging about blogging is tough to pull off with a Mom Blog. I was on a new site recently, just a few months old, which had a random “how to start a blog post” squeezed in between posts on family and food advice.
It’s just not that easy. Signing up for hosting isn’t a quick decision and no-ones going to think “I need a recipe for Easter bunnies – oh and I’ll sign up for hosting while I’m at it”.
If you’re a new Mom blogger, stick to what you’re good at. There’s a whole host of affiliate items you can promote through your blog that will appeal to other Mom’s. Oh and stick to the products you use and genuinely recommend.
There will always be haters. Do anything in this world, put your head above the parapet and someone’s going to want to shoot you down.
Usually haters are just attention seekers. For them it’s the day job, a perverse technique they use to draw attention and build their careers. Queen of the hate pile in the UK used to be Katie Hopkins until we exported her to the US (please don’t let her ever come back).
And just keep writing for your own audience. The views of outsiders really don’t matter. Carve out your own slice of the internet and if it’s “10 Ways To Entertain Toddlers On A Wet Day”, Mom Bloggers I salute you.