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Why Start A Lifestyle Blog?
Lifestyle blogs are still incredible popular. While every now and again someone will proclaim “blogging is dead”, the reality is very different. There are over 440 million blogs in the world and a huge number of these are lifestyle blogs. Blogging is definitely still relevant.
It does mean there’s a huge amount of competition to be noticed, but a lot of blogs are started with very little knowledge of how blogging works. You’re going to be different yeah?
If you’re willing to learn and make a commitment, it’s still an excellent way to make money. Read on to find out how to start yours in 2020…
Last summer I experimented with how to start a lifestyle blog. It was a short-term summer…
Soft focus pictures, cute babies and envious locations…welcome to the world of lifestyle blogging. So what…
Now I’m not one for bragging, but the web traffic on my lifestyle blog traffic jumped…
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What Is A Lifestyle Blog?
So often lifestyle bloggers are confused with personal bloggers and there’s a huge difference. Maybe you’ll provide a glimpse into your day-to-day activities but it’s normally in a very controlled way. Staged is probably the best way to describe it. Presenting your interests in way your readers can relate or aspire to.
It’s rarely the reality of your day-to-day life. Not many lifestyle bloggers share about getting soaked from head-to-toe by a passing bus when they pop out to the local store in yesterday’s joggers. Or how they made up for it with a packet of Oreo’s. These blogs are glimpses of your best days wrapped up with product recommendations and how-to guides.
The best, and most successful lifestyle bloggers have their target audience dialled down. They know exactly who they’re writing for and what’s likely to catch their readers attention. The beauty of a lifestyle blog is you can shape and mould an audience that matches your own interests. Or at least that’s the theory.
In reality most lifestyle bloggers will respond to the success of their posts. Even a glamorous blogs like Chasing Foxes have huge sections on cleaning tips. It’s all about writing popular posts for your readers.
Lifestyle Or Niche?
New lifestyle blogs often have a scatter gun approach to topics making it really hard for search engines to know what the blog is about. One minute you’re writing about fashion, the next it’s all about updating your kitchen. It’s hard for Google to keep up.
I hear from so many bloggers who fail to make any progress ranking their blogs on Google. They may be successful with social media but draw a complete blank when it comes to organic search traffic. This is the problem with a very broad topic blog.
My suggestion is to pick just two or three topics to begin with for your blog and do them well. Aim to write 10-15 posts on each topic before you expand into any new areas. Your readers will understand what your blog is about and Google will love you (especially if you take the time to learn some easy SEO).
Think of it as a niche lifestyle blog!
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