I’m excited to show you how to start a lifestyle blog. It can be a real game-changer in anyone’s life. A chance to do the things you’re passionate about, blog about them, and make some money.
My own lifestyle blog, Love Life Be Fit, is now just over 2 years old, gets 70 to 120,000+ monthly pageviews, and makes $3000+ every month. I still find this amazing! It’s so much more traffic than I get to this little blog about blogging.
Starting a lifestyle blog is really quite easy. Yes, you have to put in the time, but as long as you write about popular topics, promote them on social media and learn a little SEO, just about anyone can be successful.
This is my take on the best way to get started. An easy step-by-step guide of bang-up-to-date advice.
This post contains affiliate links. This means I receive a commission if you make a purchase through my links, but this is at no additional cost to you. Please read my disclaimer for more information.
What Exactly Is A Lifestyle Blog?
It’s probably best to make sure we’re all on the same page and know what we’re talking about.
Lifestyle blogs are a very particular type of blog. Full of images and inspiration, these types of blogs typically reflect the author’s life.
That’s not quite the same as a personal online diary. There may be stories about daily events and family pictures but the real aim is to provide information.
For example, a lifestyle blog about your new home in Spain may be full of wonderful pictures of paella, sandy beaches, and cobbled streets.
There could be pictures of you posing in some incredible outfit at Park Guell in Barcelona but there would also be useful information; best places to eat, where to stay, and what to take.
A lifestyle blog, just like any other blog, is still about the reader. If you’re unsure, read about some successful examples in my post “What Is A Lifestyle Blog“.
Why Start A Lifestyle Blog?
People start blogs for all sorts of reasons! The obvious one is money. Your blog can be a ticket to an independent lifestyle where you get to work from home or just about anywhere.
It’s been my chance to say goodbye to working for anyone else ever again.
Now a word of caution. It’s not going to happen overnight. Most people take about a year to get to a full-time income and some take a little longer.
You can make this a bit quicker by combining blogging with providing a service. Some people are freelance writers, VA’s or manage Pinterest accounts. The skills you learn from starting a blog are always in demand.
✅ Serious about making money from a blog? Download your FREE 12 Month Plan to become a full-time blogger. All the tips and tricks you need to make your blog a success!
Of course, not everyone starts a blog to make money. You can make friends, build an online community, talk about your hobbies and interests… these are all great reasons to start a blog.
How To Start A Lifestyle Blog
It’s tempting to overcomplicate starting a lifestyle blog. I’ve known people spend years planning their blogs and never actually get started. That’s a huge shame because blogging is something you learn best by doing.
These 7 steps will walk you through setting up your lifestyle blog. Set yourself a time limit for the first 3 steps. Often best results come from a powerful 10-20 minute focus rather than allowing your mind to wander.
- Pick Your Blog Focus
- Target Your Audience
- Choose Your Blog Name
- Signup For Hosting & Install WordPress
- Pick A Theme
- Write Your First Blog Post
- Monetize Your Blog
#1 Pick Your Blog Focus
Unlike a niche blog that focuses on just one or two core topics, a lifestyle blog can be a broad topic blog.
Yet before you start blogging about anything and everything, lets reel things in a bit. If you start out writing about too many topics you’re just going to run out of steam.
Most successful lifestyle blogs writing about tons of different topics employ a team of writers. You’re just one person. So let’s be realistic.
Start off with a focus. Write about no more than three core topics. It’s always possible to add more later.
Exercise – Time limit 20 minutes
✅ Write out a list of your interests. It’s always easier to blog about topics you enjoy. You’re going to be better informed and readers will pick up on your enthusiasm for the topic.
✅ Go through your list and ask yourself:
- Do I like this topic enough to blog about it for the next 3 to 5 years?
- Is it a popular topic?
- Are there products I can promote to people interested in this topic?
✅ Narrow your list of interests down to just three topics.
Successful lifestyle blogs tend to have a large audience. You really need to be blogging about popular topics where there are lots of opportunities for promoting products.
Here are some of the most successful topics for lifestyle bloggers:
- Home decor
- Health & Fitness
This is just a short list. If your topic isn’t on this list it doesn’t mean it’s not a good one.
#2 Target Your Audience
Now it’s time to think about your audience. You can’t expect everyone to want to read your writing. Instead, you have to find your fan club…
Look at the topic list you’ve chosen. You can write about them all in so many different ways.
Take gardening for example. You could write about growing vegetables and becoming self-sufficient. Alternatively, the aim could be a growing a balcony garden for inner-city flat dwellers. Or maybe you want to write about growing roses in a country garden.
All of these approaches could work for a lifestyle blog but they have very different audiences. Think about who will be your typical lifestyle blog reader, your avatar.
Start with the basics; age, gender, family, income. Flesh it out as much as possible.
For example, it could be a 30+ single man living in the city with a good income who wants to relax after work on a beautiful balcony. It could also be a 50+ married woman with grown-up children, living in a small town with a modest income who wants to get the most out of her garden. These are very different audiences.
The avatar isn’t you. It may be a bit similar to you and sometimes it’s easier to write for a younger version of yourself but making it you stops you from thinking about the needs of your audience.
For example, running has always been a big part of my life but my lifestyle blog isn’t about my running. Instead, I’m writing to help other people start exercising.
It’s okay to have more than one avatar but these characters will have overlapping interests. As you start to write you can build up your characters. Every time you write a post you’ll be aiming it at them. Their interests, their likes, and dislikes, pain points, insecurities, daydreams, and aspirations.
#3 Choose Your Blog Name
I suggest you keep things simple and your blog name is similar to your domain name, for example, Simply Hatch and simplyhatch.com. Your domain name is your address on the internet, your URL. It’s unique to your blog so people can find you.
So many people get stuck on choosing their blog name. It’s nowhere near as important as you think. There are a lot of successful blogs with terrible names.
Using your own name is a good option for a lifestyle blog. It makes it easier to add extra topics or change the direction of your blog as it evolves. Camille Styles or A Cup Of Jo are good examples.
You can also use your blog name to give a hint of what your blog is about. Happy Fit Mama writes mainly about fitness.
The main rules for choosing a domain name are:
- Try and keep it short and easy to remember.
- Avoid hyphens, misspellings, and numbers.
- Make sure the domain name looks right. www.fartogo.com could be remembered for the wrong reasons.
- Use .com if you’re in the US aiming for Worldwide customers. When your focus is on just one country, pick the best extension for that country, for example .co.uk
If you’re stuck try adding adjectives to your main topic or items you love… or even your own name. Bright Bazaar, Chasing Foxes, Deliciously Ella are all ideas along these lines. A thesaurus can be a big help.
You may find your first few ideas have already been taken as domain names but it’s surprising how many great names are still available.
Here are a few I found just for fun!
Let me know if you use any of these! It took about 5 minutes to find them using this domain name checker.
✅ A word of warning – once you find your domain name, snap it up straight away! From bitter experience, I know just how gut-wrenching it is to leave it too late…
#4 Signup For Hosting & Install WordPress
Your blog needs to live somewhere and for this you need hosting. Think of it as renting out a place on the internet where your blog is safely stored on servers.
I recommend a few great hosting providers on this site but my top choice for beginners is Bluehost. These are the reasons:
- They hit my basic criteria for hosting speed, reliability, and security.
- It’s the No. 1 hosting company recommended by WordPress. Just about all Pro-Bloggers use WordPress.org, the self-hosted version.
- The set up is geared around complete beginners
- They install WordPress for you,
- Make sure your site is set up as HTTPS with a free SSL certificate,
- Set your permalinks correctly to post name so you post URLs are https://yourdomain/postname.com, not some random number or date.
- You get a free domain for the first year and they take care of all the techy setup for you.
- There’s 24/7 support
- It’s really affordable and you don’t get hit by high renewal charges.
- Their plans have unmetered bandwidth so you won’t have to worry about upgrading to a more expensive plan until your site’s huge and successful. (I started my Love Life Be Fit site using SiteGround and kept hitting their bandwidth restriction limits. I had the headache of moving to new hosting just after I’d joined Mediavine when my site really started to take-off. I’m now a little wiser and start all my new blogs on Bluehost).
✅ Special Offer for Simply Hatch Readers: As I write this post, Bluehost has an offer exclusive to Simply Hatch readers to set up your blog with Bluehost for just $2.95/month including a domain name! This is a 63% saving.
(Please note I’m an affiliate for Bluehost. If you purchase using this link I earn a commission at no extra cost to you. They’re the Number 1 hosting company recommended by WordPress and I was going to recommend them anyway).
Follow this link to Bluehost to get your offer.
Signup For Hosting
The link takes you through to the Bluehost site where your discount is applied automatically. (Yes it’s me!)
Click the Green “Get Started Button”. The next screen gives you a choice of plans to choose from.
If it’s your first blog pick the Basic Plan.
The basic plan will set you up with everything you need for your lifestyle blog. Next, you need to enter your domain name.
Create Your Domain
If you haven’t chosen your domain name yet you can skip this step and come back to it later.
Set Up Your Bluehost Account
Fill in your details and check your plan. Make sure your discount has been applied.
You can choose from a 1, 2, or 3-year plan. The maximum discount applies on a 3-year plan. It’s a terrific deal and it means you can you won’t have to spend any extra money on hosting for the next 3 years – great news when you’re growing and monetizing your first blog.
If this is too much to spend at the moment, the one-year plan is still a great deal.
NOTE: Bluehost has a 30-day guarantee. You can cancel your plan at any time within the first 30 days and get a full refund of your hosting costs.
Most of the package extras can be left unchecked. You can always add them later but right now there are free alternatives you can use. The only extra I recommend is Domain Privacy + Protection, especially if you live in the US. It stops your personal details from being added to the public record.
Complete Your Payment
Enter your payment details and check the box to agree to Bluehost’s Terms of Service. Hit the green “Submit” button.
Setup Your WordPress Lifestyle Blog With Bluehost
Bluehost will now walk you through a series of steps before building your WordPress site. Most of these questions are not too important but make sure you pick the “blog” option. I suggest you don’t select a store. You can always add a store to your blog later on but right now we want a simple blog.
Bluehost will ask about the name of your site and tagline. Skip this if you want to – you can fill in this information or change it later.
Your tagline simply describes the purpose of your blog. It helps Google understand what your blog is about.
Lastly, Bluehost will ask you to pick a theme. I suggest you skip this. I’m going to help you choose the best FREE theme for starting your blog in the next section.
Once you’ve completed or skipped these steps, Bluehost will install WordPress and build your site for you. From your new shiny Bluehost dashboard, click the button Login to WordPress
🥂 Congratulations you’ve now the owner of your first blog!
#5 Pick A Theme
Once you’ve logged into your new WordPress blog, you’ll find lots of suggestions and tips to help you launch your blog. Ignore these for now, we’re going to install a terrific FREE theme.
Start A Blog With A FREE Theme
It’s tempting to spend a lot of time and money fussing over the look of your site and trying to set up the perfect homepage.
It’s a complete waste of time when you first start blogging.
Why? Because most people read blog posts on their phones. I bet you’re reading this post on your phone!
So many themes have been designed to look terrific on a laptop or desktop computer where a big screen can showcase the latest styles in graphic design. On a phone, all the reader is interested in is how fast does the page load and can you access the information easily.
The look of the homepage is far less important. The reader may not even visit the homepage. That’s why the homepage on this blog looks just like any other post!
The trend with all pro-bloggers is towards simple themes which load quickly.
✳️ I used to think FREE themes had their limitations but then I discovered GeneratePress. It really rocks. It’s a simple lightweight theme that’s so easy to use. Perfect for beginners.
In your dashboard, from the left-hand side menu select Appearance > Themes. From here you can select > Add New Theme and search through the hundreds of free themes to find one you want to install.
I strongly suggest you pick GeneratePress at least for the first few months until you get the hang of blogging and have a clearer idea of what you need from your blog design. I use the paid version of GeneratePress on this blog, Simply Hatch, which gives you a little extra functionality. It’s been key to making sure my super long-form posts load quickly.
If you’re not going to follow my advice, I don’t blame you. It can be a lot of fun playing around with the look of your site. Just make sure you pick a theme that’s fast and won’t slow your site down.
The Astra WordPress theme is the most popular theme of all time with over one million downloads! It’s lightweight, super-fast, and easy to use.
Get started with the FREE version or sign up for Pro and access brilliant additional features at an affordable price. It’s a great easy-to-use theme for beginners with lots of templates to choose from.
#6 Write Your First Blog Post
You don’t want to overthink writing your first post. Find the post section on the left-hand side of your WordPress dashboard and add new.
It opens up the WordPress block editor (called Gutenberg) and you can start writing your first post. Delete the example “Hello World” post.
Keep your first post simple. It’s almost a practice run for what’s to come. You could start by writing about who you are and why you’ve started a blog.
Once you’ve written your first post, make sure you promote your post on social media. You want to find some followers!
The next step is to keep writing. One post doesn’t make a blog.
Here are some suggestions for your next posts:
- Write a pillar post about each of your topics. These can be in-depth introductions to your topic.
- Write a list post such as 7 reasons you love camping.
- Try a How-to post, for example, how-to plant roses.
#7 Monetize Your Lifestyle Blog
There are endless ways to monetize your new lifestyle blog but it’s best to spend the first few months writing and promoting your posts. You need all-important traffic to make money from blogging.
You can read more about monetizing your lifestyle blog in my post:
I make my money from adverts with the network Mediavine and from affiliate marketing. These are just two of many ways you can make money from a blog.
Sponsored posts where a brand pays you to write a promotional post are very popular with lifestyle bloggers.
Other good methods are selling printables such as planners and guides, ebooks, or courses.
A lifestyle blog with good traffic can open up lots of opportunities for making money.
Extra Resources And Tips
There’s a ton of stuff to take in when you start your first blog. I just thought I’d add a little extra if you’re serious about becoming a successful lifestyle blogger:
- Learn how to blog properly. It’s not difficult but there are a few basics that can really make a difference when you get them right. SEO is one of them and my Hatch A Blog ebook will help you get off to the best start.
- Be genuine. You may be writing for an avatar and the glimpses of your lifestyle may be the highlights, but stay true to yourself. My rule is I don’t recommend anything I wouldn’t use myself.
- Blog a lot…It doesn’t always have to be consistent, (although this helps), but you do need to write. It’s easy to get sidetracked when you start blogging and suddenly find you’re not producing new content. The most successful blogs have a LOT of content, especially lifestyle blogs.
- You need great pictures if you’re a lifestyle blogger. If you’re not good with a camera start practising, otherwise paying for stock photos will become essential. You can get free images from sites such as Unsplash but the problem is these images are used by everyone. One option is signing up for a monthly plan with Shutterstock. You can try it out for free.
- Write about the topics you’re passionate about – your posts will resonate more with your readers.
- Don’t steal – copying text or images from other blogs is a big no-no.
- Social media is really important for lifestyle bloggers but limit yourself to one or two platforms. It’s way better to do one platform well than spread yourself too thinly.
Last of all, I suggest finding your support group. It can get lonely writing a blog and you need other bloggers to share good days and bad. Networking with other bloggers can open up opportunities to promote your blog.
Conclusion – How To Start A Lifestyle Blog
Lifestyle blogging is about taking terrific pictures and writing inspiring, helpful posts for your audience. Starting a lifestyle blog is relatively easy if you take it step-by-step. Bluehost has gone to a lot of effort to make starting a WordPress blog as simple as possible for beginner bloggers.
- Pick your blog focus
- Target your audience
- Choose your blog name
- Signup for hosting and install WordPress
- Pick a theme
- Write your first blog post
- Monetize your blog.
Everyone has different reasons for starting a lifestyle blog. These can be anything from building confidence to self-promotion, sharing advice, or making money.
For me, I’ve fallen in love with blogging. It’s a wonderfully fun way to work from home and I’d encourage anyone to learn how to start a lifestyle blog.
✅ Serious about making money from a blog? Download your FREE 12 Month Plan to become a full-time blogger. All the tips and tricks you need to make your blog a success!
Frequently Asked Questions
Pick your blog focus, target your audience, choose your blog name, signup for hosting and install WordPress, pick a theme, write your first blog post, promote and monetize your blog.
The main ways are advertising, affiliate marketing, and sponsored posts. Advertising only works when you’ve built up a lot of traffic. It can be best to hold out until you have 50,000+ sessions a month and get accepted for Mediavine. Affiliate marketing is where you link to products you’re recommending and earn a commission if someone makes a purchase via your link. For sponsored posts, a lifestyle blogger is contacted via brands to write a post promoting the brand or their products in return for an agreed fee.
It’s important to write about topics that will interest your readers. Many new lifestyle bloggers try to write about too many different topics. It’s much easy to build a following if you stick to a few topics and write about them in-depth. Most readers are looking for information so try to answer typical questions and give advice that will inform, entertain or make their life easier. List posts and how-to posts are very popular.
It depends on how you go about it. Assuming you’re not already a celebrity with a huge social media following, blogging about your life needs to inform or inspire other people. For example, you could write a post about your favorite versatile leggings and where to buy them or about places you visited on a trip to Barcelona. Posts about the more mundane things you do every day need to inform such as tips to clean your cooker or which are the best hanging plants. A blog post needs to have a purpose.
The blogs making the most money are the ones who tap into huge audiences. Few bloggers feel the need to share their income but you can guarantee there’s lots of money to be made from personal finance, health and fitness, diet and nutrition, food and healthy eating, sewing, knitting, DIY and crafting, home decor, beauty and fashion, lifestyle blogs, personal development, and parenting. These are all very competitive and popular niches but there’s still endless scope to make money.