There’s so much to take in when you first start a blog and I’m wary about overloading beginner bloggers. Google Search Console, however, is something you should at least have on your radar when you want to grow web traffic.
You could start and launch your blog without having any idea what this console is and what it does. But, sooner or later, it’s going to start to be important…
What Is Google Search Console?
Google does try to be helpful. Bear with me here, I know it doesn’t always seem that way…Google Search Console is a free service giving you an insight into how Google views your website.
It used to be called Webmaster Tools but it’s now morphed into Google Search Console. I think the idea was to make it friendlier and more accessible to non-techies. I will let you be the judge of that!
It’s different to Google Analytics. Google Search Console provides better information for organic search on Google. You can see what search terms are being used and view your page ranking for these keywords.
Just as importantly, the console flags up any page errors, such as pages not found (404 errors) and any issues with how Google views your pages including mobile usability.
Why Is Google Search Console Important?
You can submit your sitemap to Google Search Console and it helps Google have a better understanding of your site layout. It also helps Google to index your posts. You can even encourage Google to index your posts with the URL inspection tool.
This can be helpful with a new site. The Google bots constantly crawl an established site, but a new site or a site that’s been dormant – not so much. Having a sitemap and also requesting Google to index new pages can certainly help.
The video from my YouTube channel gives a helpful run through for setting up your site with Google Search Console. For most sites, the easiest way will be to link to your Analytics account.
Google Search Console Gives You Insight Into Backlinks
Backlinks are when some other site links to your blog or website. This is important for two reasons:
- Someone thinks your site is worth linking to.
- Google will notice someone thinks your site is worth linking to. It ultimately improves your Domain Authority (site credibility) and helps to boost your Google rankings.
You will also be able to check who’s linking to you and make sure you don’t have any dodgy backlinks. (The best way to deal with dodgy backlinks is to ask the owner of the linking site nicely to remove them).
On the whole, the more backlinks you have the better it is for your site’s ranking on Google. It’s even better if other sites in your niche are linking to lots of different pages on your blog or website. With Google Search Console you get some insight into who’s linking to your site, what’s working and where you need to improve.
Google Search Console is important but it may not be the first thing to get your head around when you launch your first blog or website. It becomes essential when you start to grow your traffic.
Using the console will help you keep on top of any errors with your pages or mobile usability. It’s a way of seeing how well your site is attracting Google Organic Traffic, the keywords your site’s ranking for and backlinks to your site. Watch the video and set up your domain.