If you’re looking for an email marketing provider, Constant Contact is a top choice for many small businesses. You get to send stunning, click-worthy emails with a whole host of advanced features.
Constant Contact has the advantage of being a major player. It’s been a leading expert in email marketing for over 20 years. Reliability that matters for business. This means Constant Contact will integrate easily with just about any application – websites, shopping carts, social media and even accounting packages.
Why Do You Need To Build An Email List?
Think no-one reads emails? Think again. We may feel bombarded by emails at times but it’s still the best way to build relations with your readers and customers.
In 2020, email lists need to be built the hard way, one connection at a time. (Personally I don’t think buying email lists and spamming people ever worked…it’s not something I’ve ever tried).
Without a list, you’re spending time, effort and possibly hard-earned cash getting people to your site for zero results. Your visitors read an article or two, leave and never return.
What’s the point of that?
Most of your visitors won’t be ready to buy on their first visit to your site. HubSpot estimates this figure is as high as 99%. Without capturing your visitors email addresses, you’re focusing all your efforts on just 1% of visits.
What Is Constant Contact Used For?
You may be sitting there thinking, “Yeah but I have an email provider”.
I know it gets confusing. Why do you need something like Constant Contact when you already have Outlook or some other email service.
Can’t you just build your own email list?
These days you need to follow regulations including being able to opt-out of emails, making it clear that customers are signing up for your service and including the senders address. (This can be a PO Box number placed at the foot of the email).
Email marketing service providers make sure you stay on top of the latest laws and restrictions. Send bulk emails via your Gmail, Yahoo or Outlook account and you’ll soon get shut down for spammy activity.
Signing up with a provider such as Constant Contact, is the only solution if you want to grow an email list and turn some of those site visitors into buyers.
It can be daunting setting up your first email list but Constant Contact are pros at turning even complete newbies into experts.
Constant Contact is a paid service starting at $20 per month. Click the link on this page to access your FREE trial.
How To Set Up Constant Contact
To start you need to sign up for an account with Constant Contact. Their entry level email plan should have all the features you need to begin with.
If you want their coach to call you and give you a hand setting up your account, enter your phone number when you sign up. Otherwise leave this box blank. It’s up to you.
Once you’ve signed up you’ll find yourself in the Constant Contact dashboard which looks something like this:
Step 1: Your Settings
Constant Contact strongly advise you to use a domain name email address, linked to your website, as the from email address when sending emails. You can read about their policy here.
Once you have a domain name email you can add it to your account and get it verified.
You can access your settings by clicking on the drop down in the top right hand corner of your dashboard. Select My Settings. It’s essential to add your organization address before you send your first email to comply with the CAN-SPAM act and GDPR regulations.
Step 2: Import And Organize Your Contacts
Select “Simple Contact Management” and Constant Contact will walk you through adding your existing contacts. If you have an existing list, it’s easy to upload.
Even if you haven’t got any contacts, you do need to create a list. Go to Contacts > Email Lists and click Enter A New List. You just need to give it a name.
Step 3: Add Sign Up Forms To Your WordPress Site
The aim is to grow your list! To do this you need to collect email addresses by asking people to sign up for your newsletter.
The easiest way is to create a sign up form in Constant Contact.
Select Sign Up Forms from the top bar in your dashboard and click on Create Sign-Up Form.
Here you can choose from a pop-up, an inline form (which is inserted into your blog or website), the new landing page or even a Facebook lead ad.
Clicking on create an inline form opens an easy to use editor. You can edit the Title and description, decide the details you want to collect such as First Name or Last Name and change the button color to match your website.
You also need to select an email list. Save and hit Publish.
This is the sign up form I created:
You now need to add the form to your site. First you need to add the Universal code. Go to Sign-Up Forms and click on Universal Code and copy the code.
Now login to your WordPress site. Go to Appearance > Customize > Widgets and select any Footer Widget. On my lifestyle blog I have three to choose from.
Click Add a Widget and choose Custom HTML.
- Paste the Universal Code into the Content field. Leave the Title field blank.
- Click “Done.”
- Click Publish.
You only need to add the Universal Code once.
Next, find the form you’ve created:
Click on the 3 dots and select Inline code.
Go back to your WordPress site and find the page or sidebar where you want to add your form. Pick the location where you want to add your form. Using the Gutenberg Block Editor search for a Custom HTML block and paste in the Inline code.
It’s the same approach for adding pop-up forms.
Add Sign Up Forms Easily With WPForms
WPForms is one of the best contact form plugins. I use it for my contact forms on Simply Hatch. It’s easy to set up and create a simple sign up form without any branding.
The great news is WPForms integrates with Constant Contact – even the free WPForms Lite version is available in the WordPress Plugins directory.
Find out more about WPForms and their wide range of features such as pre-built form templates for just about every business niche.
Step 5 Create A Landing Page And Offer Freebies For Signing Up To Your List
It’s a lot easier to get people signing up for your list if you offer a little incentive. With the new Constant Contact landing page feature you can created unlimited landing pages with unlimited offers!
There’s an option to add a download file to your thank you page.
Set up as many landing pages as you want. Link to them from your site or share the links on social media!
Step 6: Send Your First Email
Select Campaigns from the top bar and click on the Create button in the top right hand corner.
Select Email and Constant Contact will show you a vast selection of templates to choose from. There’s something to suit every type of niche.
All these templates are easy to edit and if you can’t find exactly what you’re looking for just search for Constant Contact templates in Google. You’ll find an endless selection.
Pick a template and click on it to open. Constant Contact has a really easy to use drag and drop editor. Change fonts, backgrounds, replace images with your own… it’s the best email editor I’ve come across.
It took me just 5 minutes to create my first newsletter…
When you’re ready, hit the Continue button and select the email list you want to use.
You can choose to send now or schedule for later. Yes, it really is that easy!
Step 7: Add Your WordPress Posts To Your Newsletters
This is one feature on Constant Contact I love!!
It’s really easy to add an excerpt and link your latest WordPress posts to your newsletters.
When you’re building your newsletter just click on the plus sign in the build section and drag and drop the Read More button to where you want it on your newsletter.
Edit the section and paste in the url of the post you want to link to. It’s really that easy!
I’ve been won over by how easy it is to create wonderful looking newsletters using Constant Contact. This email marketing service is jam packed with features and ideal for small businesses or bloggers looking to send image rich newsletters.
Frequently Asked Questions
Constant Contact is an email marketing solution. It’s a means of connecting with your customers by collecting email addresses and sending newsletters to your customer list. 99% of visitors to your site aren’t ready to buy and could leave, never to return. Using Constant Contacts signup forms and landing pages you can engage these visitors, send targeted emails and convert visitors into buyers.
Constant Contact is a means of building an engaged list of visitors to your website, sending out targeted emails and converting your visitors into buyers. It’s a complete email marketing solution with an incredibly easy to use drag and drop interface, just right for beginners. Advanced users will enjoy the benefits of surveys, event planning, quizzes and essential abandoned cart features.
Plans start at $20 per month for up to 500 contacts. You can enjoy a first month trial for free. It’s not the cheapest email marketing service provider available but high email deliverability rates it wins out over many of it’s competitors.