Last summer, 2019, I started a brand new lifestyle blog. It was my summer challenge: “Can You Make Money With A Lifestyle Blog?” Here I talk about how I got on over the summer months and what’s happened since.
I reveal all about what to expect when you start a lifestyle blog in my video… Making Money Blogging With A Brand New Lifestyle Blog (The Good, The Bad and The Ugly).
Niche Or Broad Topic Blog
I’ve always had the view it’s better to start a niche blog than a broad topic blog. This is the advice I give to my students. But what if I was wrong?
Now some people may be happy to leave their convictions untested but I’m just not one of those people. I always need to know. So this is how my summer challenge came about.
What if I set up a broad topic lifestyle blog to test out all my assumptions? Find out what it’s really like to blog about lots of different topics?
Can You Make Money With A Lifestyle Blog?
To find out how I got on it’s best to watch the video:
I got some amazing traffic in just my second month of blogging and my first sale in just 41 days.
You can read all about it in these posts:
My lifestyle blog has had it’s ups and downs over the summer. It’s like that with all new blogs. One minute you’re elated when you get your first sale or a big hike in traffic to your blog.
The next you’re on the verge of giving up when your affiliate sale is refunded or Pinterest has changed their algorithm AGAIN and your traffic has taken a nose dive!
Starting a lifestyle blog is definitely about playing the long-term game. Unlike a niche blog, lifestyle blogs are generally high traffic sites making money from advertising and low commission Amazon affiliate sales.
It is possible to get some incredible traffic from social media from almost the word go. Achieving the growth you need to make a full-time blogging income will take up to a year for most bloggers. It will depend on the popularity of your posts on a platform such as Pinterest and your success ranking your posts on Google with SEO.
Did My Lifestyle Blog Make Money In Just 4 Months?
Yes, but not very much. I was thrilled by my traffic in the first few months but held off putting adverts on my blog. I’d rather wait until I can sign up with MediaVine.
MediaVine is an advertising network that typically pays out double the amount you can make on AdSense. Realistically I should be able to make $200-$300 per month from advertising once I hit the MediaVine threshold of 25,000 sessions.
For a blog that’s mainly making an income from advertising and Amazon Associates, expect to aim for a traffic level of 250,000 monthly sessions to hit a full-time income. It’s certainly doable if you’re writing frequently about popular topics.
Just about all my effort in the first few months went into growing traffic. I failed to start writing review articles to drive affiliate sales until 3 to 4 months in. (The dump and go attitude to affiliate links almost never works whatever type of blog you have).
I just need to make the time to write more reviews!
Conclusion. Can You Make Money With A Lifestyle Blog?
My view is it’s better to start a niche blog. You have better focus and it’s easier to attract followers interested in your subject.
However, most people making good money from niche blogs have a wide skill set. They create products or sell services.
It can be a lot easier starting out with a broad topic blog… you just blog about popular topics and promote them on social media.
List posts and how-to posts work really well. It’s passive income. Grow your traffic to make money from advertising and affiliate income from writing reviews.
Ultimately it comes down to you and your comfort zone. You can make money blogging with a niche blog. You can make money with a lifestyle blog. All you need is a little time, patience while your blog grows and some hard work!
I first wrote this post in September 2019, gave my talk at the Blogging Mum’s Conference and stopped working on my lifestyle blog. I did absolutely nothing except keep my Tailwind feed for my Pinterest pins topped up.
You would expect my traffic to die off completely. It dropped to about 9000 sessions in October and stayed consistently at this level until the end of the year (not a great time of year for fitness posts). Yet in this time my organic traffic from Google jumped 240% as my posts started to get traction in the search rankings.
It was interesting to see what happens when you leave a blog alone and do nothing! Finally, after 3 whole months, I cracked and wrote four short new posts at the start of January.
Even before I wrote the new posts, my traffic from Pinterest in January had started to pick up. It was January – all those new starts and fitness resolutions. My January 2020 traffic almost matched my September 2019 at 13,223 sessions but 20% of my traffic now came from Google. This continues to grow.
My income from this lifestyle blog is still tiny but interestingly I’m starting to get steady organic traffic through to some of my review posts. I expect this will continue to grow as my blog gains authority.
I do find it hard to make time for my lifestyle blog. It’s my second blog and a good example of why you should concentrate on growing one blog at a time! Simply Hatch is my first priority. At least I know that my lifestyle blog is quietly growing in the background, ready for when I next show it a little love!
Frequently Asked Questions
Yes definitely but it takes time and hard work to make a good income from a lifestyle blog. There are many different ways to add income to your blog. The easiest,when you’re a new blogger, are advertising and affiliate marketing.
This is a tough question to answer. A lot of lifestyle bloggers don’t disclose their income. There are a few very successful bloggers who shout a lot about the huge amounts of money they make. For most people it will take time to build up a modest income. From my recent challenge of setting up a lifestyle blog, I believe you can expect to make $500 to $1000/month within a year if you work consistently on your blog and write about popular topics. Some people will be more successful but this is a reasonable target for most people.
Think of a lifestyle blog as a restricted window into the author’s everyday life. It’s a blog about their interests but very different to a personal blog. The blog is written for the benefit of the reader rather than a diary about what the blogger does everyday. It may include personal insights but it’s mainly a blog full of how-to articles, advice and inspiration.