“Business Growth: the best phase, the most exciting phase and often the hardest phase.”
I’m not saying starting a business is easy, but there’s a momentum there, that helps to get most startups through the first few years. The excitement of launching, maybe some attention from the press just for starting up, initial interest from customers keen to discover a new product or service.
But how do you keep your business fresh and interesting a few years down the line? That’s the tricky question. Avoiding the danger zone that businesses creep into… good businesses, but businesses lacking a bit of oomph!
The dreaded plateau. When business growth flattens out.
Yes, the point where sales just flatten out. Where the growth of the first few years tails off leaving you feeling deflated. “Is this it?” you think. And when friends ask how your business is going, the answer is “Okay”.
I’m sure you didn’t put all that effort into starting your business for something that’s just okay.
“Okay sales after three years” is never written in anyone’s startup business plan.
So what are you going to do about it?
Make a plan.
“Yeah but I haven’t the time. I haven’t got the resources. I’m too busy running my day to day business.”
I know exactly how you feel because I’ve been there myself. I know it’s not easy and I’ve heard all the excuses (and sometimes made my own).
You’re at a crossroads. You can carry on as you are, “doing okay”, or you can seek out some help to make a plan for your next phase of business growth and stick to it.
Sometimes as an Entrepreneur, the hardest thing you can do is ask for help. Yet many successful business owners attribute their success to getting the right support, at the right time, to help them grow their business.
To aim for and hit your goals takes a lot of energy and focus. Sometimes the answer can be found in strategy, (for example, re-focusing on the profitable parts of your business), other times its regular application of a plan, (such as constant actions to attract new customers), that makes the difference.
I can help you push through your plateau. Together we’ll break down your existing business into the parts that make good money, and the areas that just soak up your time.
Heard of the 80:20 rule? The idea that 80% of your customers account for just 20% of your profits and the remaining 20% of exceptional customers account for 80% of your profits. I can help you find the 20% of customers you want to hang on to and help you put in place strategies to grow these types of customers.
Yep, that means having a plan.
Of course, you can do all this yourself. Or you can sign up for my newsletter and get my latest FREE advice to help your business growth. Or better still, you can get in touch and together we’ll come up with a plan to get you to the next level.