This is my third blog income report for my lifestyle blog. I thought I’d keep going as the first two were so popular. I know it can be addictive reading income reports when you first start blogging to make money.
So many blog incomes are enhanced by spending money on advertising or relate to the types of blogs best avoided by beginner bloggers.
My lifestyle blog doesn’t use advertising to grow traffic or spend any money on promotion. The results are what you can achieve by just writing the content people want to read.
There are no courses to produce, sales funnels to get your head round or even email marketing. I do have a sign up form for a newsletter but so far I haven’t put any effort into encouraging people to sign up. (Or sent out any newsletters… yeah I know a bit lazy!)
It’s just writing posts aimed at the type of questions people are asking for my chosen topics of fitness, heathy eating and weight loss. I provide the answers.
My lifestyle blog is now 16 months old and it started making $1000 + just after the one year mark. I think this is achievable for most people. Compared with this Simply Hatch blog about blogging, making money from my lifestyle blog is so much easier.
It’s far less competitive. You just need to learn the basics of SEO to make an impact.
There are endless topics and questions you can write about, just pick something that you’re reasonably knowledgeable about. It helps if it’s a topic that interests you. Not sure how to go about blogging? Follow my how to start a lifestyle blog guide!
This blog contains affiliate links. This means I receive a commission if you make a purchase through my link, but this is at no additional cost to you. Please read my disclaimer for more information.
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How I Earned $2045.28 With My Lifestyle Blog
I started my lifestyle blog in July 2019 and you can read all about how I grew traffic in my first blog income report. This month my traffic is still growing significantly, up 13% on last month.
September can be a strange month online. Parents are distracted by the start of the school year, some people are still on holiday and it can take until the end of the month before traffic picks up after the summer. Of course this year everything is different!
I’m happy with my 13% growth especially as I’ve been distracted with moving house and have spent a lot less time than normal on my blog.
This month I managed over 77,000 sessions and 86,000 pageviews. It’s a massive 500% increase in my traffic compared with September 2019, (13,000 sessions and 15,000 pageviews). Just shows how much things can change in a year – and I’m only talking about blogging!
In September I finished my gift guides and updated a few posts. I can’t say I love writing gift guides which is why I’ve been slow to write them. It would have been better to write them back in March.
In terms of Google ranking, I doubt I’ll have much success with them this year but they’ll be ready for 2021! It’s best to allow 3 to 6 months for a post to rank on Google so these guides are very late to the party!
I did write a few clothing guides last winter which will hopefully do better this year. I’ve given them a full update and they’re starting to get some good traffic and a few affiliate sales from Amazon.
When I started blogging it took me a while to understand the importance of evergreen posts. “What’s that?” I hear you ask. Evergreen posts are the key to blogging success.
Instead of constantly writing new content, you can update your old posts. This keeps your posts fresh in the eyes of Google helping to maintain or increase rankings, (and traffic). It also saves you heaps of time.
I can update two or three posts in the time it takes to write a new one. Enter the URL for the updated post in Google Search Console and request indexing. The Google bot will note the changes.
Blog Income Report For September 2020
Just like last month, the majority of income for my lifestyle blog is from Mediavine. I’ve only put more effort into affiliate income recently and mainly Amazon Associates.
There are so many different ways you can make money from a blog. There’s no right or wrong answer. I find it’s best to play to your strengths and what works best for your lifestyle.
Content writing and making money from adverts is probably the easiest and is definitely the most passive. Affiliate marketing is more time consuming as you have to constantly update links and check product recommendations.
Producing and selling ebooks and courses is a whole different level of commitment and hard to pull off as a brand new blogger. Master the basics first before creating your must have courses.
Affiliate Blog Income
My affiliate income is still small for my lifestyle blog but it’s steadily growing. For September I grew my affiliate income from Amazon by 25% I had hoped for more but September started slowly with the back to school distraction.
Income is still dominated by the terrific performance of 1 or 2 posts but I’m starting to see some of the posts I’ve updated recently do better.
My best performing posts excel at providing solutions for user intent. By this I mean giving practical solutions to a burning question. Readers come to your site looking for answers and the solution they need can be purchased for an affordable price on Amazon.
Advertising Blog Income
It’s my fourth month with Mediavine and I feel I’m smashing it! Compared with last month my income is up 45%.
I don’t think I can take all the credit here. The income jump is a lot higher than my growth in traffic. Some of this is down to increases in RPM, (Revenue per thousand sessions).
It’s partly from advertising rates improving as business confidence returns and partly from the types of posts that are now ranking on my site. Guess what? Sites with higher user intent also bring in higher ad revenue!
In case you haven’t read my previous income report, I only started monetising my blog with adverts in May when I joined Mediavine. Since then my lifestyle blog income has grown steadily.
In September I made $1854.39 from adverts from traffic of over 77,000 sessions.
NOTE: RPM varies based on a number of factors such as blogging topics, audience location… It’s not a good idea to compare RPM for different blogs.
Blog Income Breakdown For September 2020
Gross Income: $2045.28
Mediavine Advertising Income: $1854.39
Affiliate Income: $190.89
Yoga Download: $4.69
Total Expenses: $142.95
Hosting WP Engine $85
Email service $15
Stock Images $30
Net Profit: $1902.33
Hosting Costs For My Lifestyle Blog
For my first year of blogging, I hosted my lifestyle blog with SiteGround. It wasn’t great. My site was slow and I had to upgrade my site twice because I hit their traffic limits. That got expensive!
This is one of the reasons I recommend Bluehost for brand new bloggers. It’s so affordable and easy to set up. I’m hosting my new niche blog on Bluehost. So many new bloggers struggle setting up their first blog nut with Bluehost it’s a walk in the park!
These are affiliate links and I’m an affiliate for Bluehost. This means I receive a commission if you make a purchase through my link, but this is at no additional cost to you. Please read my disclaimer for more information.
✅ Special Offer for Simply Hatch Readers: As I write this post, Bluehost have an offer exclusive to Simply Hatch readers to set up your blog with Bluehost for just $2.95/month including a domain name! This is a 63% saving.
The problem is as your blog gets bigger you need better FASTER hosting. I migrated my blog to WP Engine and I’m loving the improved speed. I’m sure it’s helping my Google rankings. If you’re looking for new hosting WP Engine will migrate your site for FREE. My was up and running in a few hours with practically no downtime.
(I don’t recommend WP Engine for brand new bloggers. It’s a big step up in cost. You can grow your new blog cheaply and easily on affordable shared hosting such as Bluehost. It’s just that when your blog starts to get BIG you need to rethink your hosting needs. This could be a dedicated server with Bluehost but in my case I was already using WP Engine for Simply Hatch – it was the obvious choice for my lifestyle blog).
Earlier Blog Income Reports
You can read my earlier blog income reports here:
Plans For October
I’m writing this post a few days into October and the month has got off to a terrific start with a viral post on Google Discover. So I have big expectations for October!
We’re heading into the main gift buying season and advertisers should have big budgets. It’s Q4 and normally the best quarter for blogging incomes.
That may not translate for a health and fitness blog but we’ll see. I’m setting my bar high at $3000 for my income in October.
In between moving house I will be updating evergreen posts and hopefully writing a few new ones. October is really the time to start planning for the New Year – a key time for fitness bloggers.
It’s going to be very exciting to see how far I can grow my lifestyle blog in this key Q4 period.
✳ Interested in starting your own lifestyle blog? Follow my start a lifestyle blog guide and remember I’m here to help! ?